Plain English, on purpose

Privacy notice

This page explains what personal data FrontDesk 247collects, why, and what your rights are. Short version: we collect the minimum needed to do what you asked us to do, we don’t sell or share it, and we never email you marketing you didn’t agree to.

Who we are

FrontDesk 247 is a FlowState IT service — a UK provider of managed AI receptionist services for hotels. For anything in this notice, contact frontdesk247@flowstateit.co.uk. We’re the “data controller” for the data described here.

What we collect, form by form

• The Missed Revenue Score (/score): your quiz answers, your score and dimension breakdown, your estimated £/month figure, hotel name, room count, your role, your name and email — collected when you ask for your report at the end. Your answers before that point stay in your browser.
• The £295 audit / waitlist form (/audit): name, email, phone, hotel name, room count, and who answers your phone after 6pm.
• The calculator (/calculator): nothing. It runs entirely in your browser; no inputs are stored or sent.
• Technical data:when you submit a form we record the time and IP address for spam prevention and as evidence of consent. We don’t set marketing or analytics cookies unless we tell you first.

Why we’re allowed to use it (lawful basis)

• Scorecard report and advice emails — consent. The tick-box on the scorecard is unticked by default and entirely optional. Tick it and we’ll email your report plus occasional practical advice on hotel phone handling; every email has a working unsubscribe, honoured promptly. Don’t tick it and we won’t.
• Audit and waitlist enquiries — legitimate interest. When you ask to buy the audit (or join the waitlist for a slot), responding to that enquiry is a negotiation for a sale. We’ll contact you about that, and we may follow up about our closely related services with a clear opt-out in every message (the PECR “soft opt-in”). Tell us to stop and we stop.
• Spam prevention — legitimate interest. The IP and timing checks above exist to keep bots out of our inbox.

How long we keep it

Enquiry and scorecard data: up to 24 months from our last contact with you, then deleted. If you become a client, your data moves to our client records for the length of the engagement plus statutory retention (tax and contract law). Unsubscribes are kept on a suppression list so we don’t email you again by mistake — that’s the one thing we keep longer.

Where it goes

Form submissions are delivered to our CRM and email systems (UK/EU-hosted or covered by UK-approved safeguards). We don’t sell your data, share it with third parties for their marketing, or use it to train anything.

Your rights

Under UK GDPR you can ask us for a copy of your data, ask us to correct or delete it, object to or restrict our use of it, and withdraw consent at any time (which doesn’t affect what happened before you withdrew). Email frontdesk247@flowstateit.co.uk and we’ll act on it promptly. If you’re unhappy with how we handle it, you can complain to the ICO at ico.org.uk.

Changes

If this notice changes materially, the date below changes with it. Last updated: July 2026.

Back to the home page or get your Missed Revenue Score.