Vs · honest comparison
My AI Front Desk vs FrontDesk 247: DIY software or done-for-you service?
Despite the similar names, FrontDesk 247 is not affiliated with My AI Front Desk (a US company currently rebranding as “Frontdesk”). Comparison researched July 2026 from their published pricing and public reviews.
TL;DR
- My AI Front Desk is self-serve AI receptionist software: from $99/month (200 minutes) you configure, test and maintain your own AI agent. Despite the name, it's general small-business software — salons, contractors, clinics — not hotel software.
- FrontDesk 247 is a done-for-you managed service: a UK team builds the receptionist from your hotel's real knowledge, tests her with a 25-call gauntlet, runs and monitors her, and carries a 90-day guarantee.
- They're genuinely cheaper and have a free trial. Our trial is a phone number — 0131 381 5508 — and half the setup fee is held until you're satisfied.
At a glance
| My AI Front Desk | FrontDesk 247 | |
|---|---|---|
| Delivery model | Self-serve SaaS — you configure it in a dashboard | Done-for-you managed service — we build, test and run it |
| Pricing | From $99/mo (200 mins) or $149/mo (300 mins), ~$0.25/min overage; USD | £249–£749/month flat + one-off setup; GBP |
| Knowledge base | You write and maintain it yourself | Built for you from your website, listings and policies — live in 48 hours |
| Testing before launch | You test it yourself | 25-call gauntlet; you hear recorded test calls before go-live |
| Specialism | General small business (salons, contractors, clinics) | Independent hotels only |
| Ongoing quality | You monitor and tune it | Every call recorded and scored; anything off-brand fixed within 24 hours |
| Trial / risk | Free trial | Live demo line, half of setup held until you're satisfied, 90-day guarantee |
| UK presence | US product, USD billing, no UK entity | UK-based team and service |
Same idea, opposite delivery model
Both products answer your phone with AI. The difference is who is responsible for it being right. With My AI Front Desk, you are: you write the knowledge base, you record the greeting, you test the edge cases, and you notice when something's wrong. That's a fair deal at $99 a month, and for a salon or a plumber it's often enough.
A hotel is a harder problem. Rates change seasonally, policies have exceptions, and the call that matters most arrives at 2am when nobody's watching the dashboard. An AI that misquotes a room rate or invents a dog policy doesn't just miss a booking — it creates a complaint. DIY means the quality ceiling is whatever knowledge base the owner had time to write.
What the extra money buys
FrontDesk 247 costs more because it's a service, not a login. A UK team builds the agent from your actual hotel knowledge — website, listings, policies, and your answers to ten questions — resolves the contradictions (the dog fee on your site vs the one on Booking.com), then runs a 25-call test gauntlet including the angry-guest call and the question she can't answer, before any guest hears her. After launch, every call is recorded and scored, and anything off-brand is fixed within 24 hours.
It also buys accountability: a 90-day pays-for-itself guarantee, and a payment structure where half the setup is only due when you're satisfied. When the AI is wrong at 2am, that's our problem to fix — not a support ticket you file with a dashboard vendor.
Where My AI Front Desk is genuinely the better buy
If you want the cheapest possible AI answering and you enjoy configuring software, buy the SaaS — it's a fraction of our price, setup is fast, the feature list is generous (SMS, chatbot, outbound), and there's a free trial, which we don't offer. Our equivalent is the live demo line and the pay-half-later structure, but a trial is a trial.
Do your diligence both ways: their public Trustpilot reviews include billing and refund disputes alongside satisfied customers — read them, and read everything you can find about us too. We're the newer brand; we'd rather you check.
Choose My AI Front Desk if…
- Budget is the deciding factor — they're genuinely cheaper.
- You're comfortable writing and maintaining your own AI knowledge base.
- You run a general small business rather than a hotel.
- You want a free trial before paying anything.
Choose FrontDesk 247 if…
- You run a hotel, where a wrong rate quote at 2am costs a booking.
- You want someone accountable for building, testing and monitoring the AI.
- You want a UK team, GBP billing, and hotel-specific enquiry capture into your CRM.
- You'd rather judge a live receptionist by phone than trust screenshots.
Questions hoteliers ask
No. FrontDesk 247 is a UK service from FlowState IT and has no connection to My AI Front Desk (a US software company currently rebranding as “Frontdesk”). The similar names are coincidence.
Because it's a managed service, not self-serve software. We build the receptionist from your hotel's real knowledge, test her with 25 scripted calls before launch, record and score every live call, and carry a 90-day guarantee. My AI Front Desk starts around $99/month, but you do the building, testing and maintaining yourself.
It can be configured for any business, but it isn't hotel software — it targets general small businesses, and the quality depends entirely on the knowledge base you write and maintain. There's no done-for-you hotel training, no enquiry capture designed for guests, and no one monitoring calls for you.
No. Our trial is the live demo line: phone 0131 381 5508 and test the receptionist yourself — Grace at The Harbour House, our fictional demo hotel. Then the risk reversal is structural: half the setup fee up front, half only when you're satisfied, and a 90-day pays-for-itself guarantee.
The comparison you can run in two minutes
Phone our demonstration hotel and put the receptionist through her paces — rooms, breakfast, bringing your dog. Grace at The Harbour Houseis fictional and she’ll say so if you ask.
Half up front, half when you're satisfied · 90-day guarantee
See all comparisons on the compare index — or our full pricing.